Ozone Data Labs, built on Carbon.
One visual language for Ozone Data Labs: IBM Carbon's white theme (blue 60 on a gray scale, IBM Plex Sans, square geometry, an 8px grid) with the Ozone horizon mark and real photography. Every page on this site is built from the tokens and components below.
What makes it Ozone
Owners are handing us something sensitive. The design has to feel like a bank, read like a term sheet and show its working.
Show the mechanism
Every claim about safety is backed by a diagram or a live example: the de-identified record, the pipeline, the protective layer.
Numbers in plain sight
Ranges, terms and timelines appear as data, in tabular figures, with the caveat next to the number.
Built on Carbon
Color, type, spacing and components follow IBM's open-source Carbon Design System, the same foundation behind IBM.com and its enterprise software.
Mark and wordmark
The mark is a horizon: a planet's edge in blue under a thin protective layer, standing for the step between a company's records and the buyer. The wordmark is set in IBM Plex Sans.
Clear space equals the mark's height on every side. Minimum size 20px for the mark, 120px for the full lockup. Use the full-color lockup on light backgrounds and the white lockup on dark.
Tokens
Defined once on :root in styles.css. Components never use literal colors.
Gray 100--space #161616
Dark bands, footer, data callouts
Gray 90--navy #262626
Cards on dark
Text primary--ink #161616
Headings and body
Text secondary--ink-2 #525252
Supporting copy
Text helper--ink-3 #6F6F6F
Captions, meta
Border subtle--line #E0E0E0
Dividers, card borders
Layer 01--tint #F4F4F4
Alternate bands, fields
Blue 60--ozone #0F62FE
Primary action, links, focus
Blue 20--ozone-100 #D0E2FF
Selected states
Blue 40--sky #78A9FF
Links and labels on dark
Green 50--ok #24A148
Success
Red 60--err #DA1E28
Errors
IBM Plex Sans
Carbon's typeface. Light (300) for expressive display headlines, regular for body, semibold for emphasis. IBM Plex Mono for small data labels.
Display, Plex Sans Light 300Heading, Plex Sans Light 300Title h3, 19px, 600Body, 16px, 400, 1.6Label, Plex Sans 14pxFigure, 650, tabularButtons, pills, chips and fields
Pill-shaped actions with one primary per view. Chips carry real product logos so owners recognize their own systems.
Gmail
Microsoft 365
Slack
Salesforce
HubSpot
QuickBooksSTServiceTitanAEApplied EpicXXactimate exportsCall recordingsEstimator and value table
Money is always a range with its caveat. Bars scale to the largest value in the same table.
What could your data be worth?
Drag or typeIndicative only. Your final offer depends on a review of your systems and data volume.
| Company profile | Size and history | Indicative range |
|---|---|---|
| Our specialty | ||
| Home servicesHVAC, plumbing, roofing, solar, pest | 18 office + 40 field staff5 years of records | $250K – $500K |
| Insurance agencyPersonal and commercial lines | 20 office staff6 years of records | $280K – $560K |
| Every other industry | ||
| Law or accounting firmLegal and professional services | 20 office staff6 years of records | $280K – $560K |
| Healthcare practiceMedical, dental, specialty | 25 office staff5 years of records | $290K – $580K |
| Financial services firmLending, wealth, advisory | 30 office staff6 years of records | $340K – $680K |
| Construction or real estateContractors, property managers | 30 office + 50 field staff6 years of records | $340K – $680K |
| Logistics or manufacturingFreight, distribution, production | 40 office + 80 field staff6 years of records | $400K – $810K |
| Software or agencySoftware, IT, marketing, retail | 40 office staff5 years of records | $320K – $630K |
Pipeline, protective layer and safeguards list
Diagrams explain the mechanism. The glow marks the de-identification step in each one.
Read-only export
GmailMicrosoft 365SlackSalesforceSTServiceTitanAEApplied EpicFrom the tools your team already uses.
Scope, in writing
De-identified
Licensed copy
Used for AI training. Never published or resold.
You get paid
- Your originals. Never leave your systems and are never changed.
- Approved scope. Only the systems and dates you sign off on are copied.
- De-identification layer. Names, numbers, addresses and codes are replaced or removed.
- AI lab. Receives a licensed copy for training. Never published or resold.
Removed before delivery
- People's names, replaced with placeholders
- Customer, client and company names
- Addresses, phone numbers and emails
- Account, policy and card numbers
- Social Security numbers, dates of birth, health details
- Passwords, gate and alarm codes
What buyers keep
- The request or problem
- The diagnosis, decision or outcome
- Prices, quantities and timelines
- How the work moved between people and systems
Your originals never leave your systems. Only the agreed copy is processed.
Photography and logo walls
Real photography only: offices, meetings and field crews at work, from the Unsplash library. Natural light, no illustration, no generated imagery. Lab and vendor logos run in monochrome and gain color on hover.
OfficeReal teams at work
FieldDocumentary
InsuranceDocumentary
Plus the systems field and insurance operators run on
Field service, roofing, agency management and claims platforms
Logos belong to their owners. We work with your exports, not with these vendors.
Lucide, 1.75px stroke on a 24px grid
Icons sit in a 32 to 36px ozone-tint tile. Use them to label categories, never as decoration.
How we write
Plain, specific and on the owner's side. Every estimate is called an estimate. We say what happens, who does it and when.
Say
"Your originals stay in your systems." "Typically net 30 after acceptance." "We disclose our fee before you sign."
Avoid
"Unlock the hidden value of your data." "Guaranteed payout." "Monetize your digital exhaust."
Always pair
A number with its caveat. A safety claim with its mechanism. A call to action with what happens next.